[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sabisro.cz\/ppc-a-strojove-uceni-kde-urcime-hranici-automatizace\/#Article","mainEntityOfPage":"https:\/\/www.sabisro.cz\/ppc-a-strojove-uceni-kde-urcime-hranici-automatizace\/","headline":"PPC a strojov\u00e9 u\u010den\u00ed: Kde ur\u010d\u00edme hranici automatizace?","name":"PPC a strojov\u00e9 u\u010den\u00ed: Kde ur\u010d\u00edme hranici automatizace?","description":"Jeden z\u00a0nejv\u00edce debatovan\u00fdch (a nejm\u00e9n\u011b pochopen\u00fdch) t\u00e9mat v\u00a0PPC sv\u011bt\u011b je bezpochyby automatizace, behemot, kter\u00fdm se mus\u00edme zab\u00fdvat. Funk\u010dn\u011b m\u00e1me dv\u011b odli\u0161n\u00e9 \u00farovn\u011b automatizace, kter\u00e9 se d\u011bj\u00ed z\u00e1rove\u0148 jak na PPC platform\u00e1ch, tak v\u00a0procesech, pou\u017e\u00edvan\u00fdch ke spravov\u00e1n\u00ed PPC m\u00e9di\u00ed. N\u00e1\u0161 pr\u016fmysl je v\u00a0jist\u00e9m bod\u011b a jednodu\u0161e se nestaneme lep\u0161\u00edmi market\u00e9ry t\u00edm, \u017ee budeme v\u0161echno automatizovat ve […]","datePublished":"2020-02-16","dateModified":"2020-02-16","author":{"@type":"Person","@id":"https:\/\/www.sabisro.cz\/author\/#Person","name":"","url":"https:\/\/www.sabisro.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4a71ad3e3da672fdab00dac6e0f7e744f8cb217202b101d0ffab0cf07645e95c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sabisro.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.sabisro.cz\/ppc-a-strojove-uceni-kde-urcime-hranici-automatizace\/","wordCount":501,"articleBody":"Jeden z\u00a0nejv\u00edce debatovan\u00fdch (a nejm\u00e9n\u011b pochopen\u00fdch) t\u00e9mat v\u00a0PPC sv\u011bt\u011b je bezpochyby automatizace, behemot, kter\u00fdm se mus\u00edme zab\u00fdvat. Funk\u010dn\u011b m\u00e1me dv\u011b odli\u0161n\u00e9 \u00farovn\u011b automatizace, kter\u00e9 se d\u011bj\u00ed z\u00e1rove\u0148 jak na PPC platform\u00e1ch, tak v\u00a0procesech, pou\u017e\u00edvan\u00fdch ke spravov\u00e1n\u00ed PPC m\u00e9di\u00ed. N\u00e1\u0161 pr\u016fmysl je v\u00a0jist\u00e9m bod\u011b a jednodu\u0161e se nestaneme lep\u0161\u00edmi market\u00e9ry t\u00edm, \u017ee budeme v\u0161echno automatizovat ve slep\u00e9 v\u00ed\u0159e ve stroje. Sp\u00ed\u0161e ne\u017e to, bychom rad\u011bji m\u011bli j\u00edt daleko chyt\u0159ej\u0161\u00edm, inteligentn\u011bj\u0161\u00edm, p\u0159\u00edstupem k\u00a0automatizaci a k\u00a0tomu, jak p\u0159em\u00fd\u0161l\u00edme nad budouc\u00edmi rolemi, ke kter\u00e9 PPC profesion\u00e1lov\u00e9 musej\u00ed zam\u00ed\u0159it.\u00a0Behemot t\u00e9matu o\u010dividn\u011b vy\u017eaduje, aby mu pr\u016fmysl nalo\u017eil n\u011bjak\u00e9 t\u011b\u017ek\u00e9 z\u00e1va\u017e\u00ed, minim\u00e1ln\u011b na konferenci SMX Advanced 2019 to zazn\u011blo, a nebylo \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm, \u017ee jsme mohli vid\u011bt u t\u00e9to debaty Fredericka Vallaeyese ze spole\u010dnosti Optmyzer, Inc. A Brada Geddese ze spole\u010dnosti AdAlysis.\u00a0Je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se pono\u0159\u00edme do post\u0159eh\u016f sd\u00edlen\u00fdch v\u00a0t\u00e9to prezentaci, je velice d\u016fle\u017eit\u00e9, abychom poznamenali jednu kl\u00ed\u010dovou t\u00e9mu, kter\u00e9 le\u017eelo ve vzduchu b\u011bhem prezentace. Idea je takov\u00e1, \u017ee nemus\u00edme automatizovat \u00fapln\u011b v\u0161echno. Zat\u00edmco m\u016f\u017ee b\u00fdt velice jednoduch\u00e9 p\u0159edstavit si pln\u011b automatizovanou budoucnost, kde, stisknut\u00edm tla\u010d\u00edtka, v\u0161echno bude na sv\u00e9m m\u00edst\u011b \u2013 to jednodu\u0161e nen\u00ed realita na\u0161eho sv\u011bta, kter\u00e9 \u010del\u00edme. Skute\u010dn\u011b, digit\u00e1ln\u00ed transformace je n\u011bco obzvl\u00e1\u0161t\u011b t\u011b\u017ek\u00e9ho z\u00a0tohoto ur\u010dit\u00e9ho d\u016fvodu \u2013 n\u011bkter\u00e9 v\u011bci by m\u011bly b\u00fdt automatizov\u00e1ny a n\u011bkter\u00e9 by ur\u010dit\u011b za \u017e\u00e1dn\u00fdch okolnost\u00ed automatizov\u00e1ny nem\u011bly b\u00fdt \u2013 ale kde vlastn\u011b ur\u010d\u00edme onu pomyslnou hranici?\u00a0\tPost\u0159ehy Fredericka Vallaeyse\u00a0\u010cerstv\u00e9 p\u0159\u00edmo z\u00a0plotny, Frederick serv\u00edruje opravdu \u00fa\u017easn\u00fd pohled z\u00a0nov\u00e9 knihy, nazvan\u00e9: \u201eDigit\u00e1ln\u00ed marketing ve sv\u011bt\u011b um\u011bl\u00e9 inteligence: p\u0159\u00edprava va\u0161\u00ed PPC agentuy budoucnosti\u201c, kterou jsem za\u010dal \u010d\u00edst p\u0159i letu do Seattle, a up\u0159\u00edmn\u011b, nemohl jsem ji odlo\u017eit. Spousta post\u0159eh\u016f z\u00a0t\u00e9to knihy byla tak\u00e9 zahrnuta v\u00a0t\u00e9to prezentaci.\u00a0Jako jeden z\u00a0ran\u00fdch zam\u011bstnanc\u016f spole\u010dnosti Google, Fred byl okolo dostate\u010dn\u011b dlouho na to, aby vid\u011bl, jak se sv\u011bt PPC vyv\u00edj\u00ed a poskytl, on s\u00e1m, n\u011bkolik funk\u010dn\u00edch \u0159e\u0161en\u00ed automatizace pro \u0161ir\u0161\u00ed PPC komunitu.\u00a0Fred odstartoval jeho prezentaci t\u00edm, \u017ee promluvil o kl\u00ed\u010dov\u00fdch d\u016fvodech, pro\u010d automatizovat PPC procesy, zvl\u00e1\u0161t\u011b pak:\u00a0\t\tU\u0161et\u0159\u00edte \u010das (redukc\u00ed n\u00e1klad\u016f k\u00a0r\u016fstu spodn\u00ed linie)\t\tZlep\u0161\u00edte kvalitu a redukujete odpad\t\tDovol\u00ed v\u00e1m to m\u011b\u0159it (za \u00fa\u010delem vyd\u011bl\u00e1v\u00e1n\u00ed v\u00edce pen\u011bz)                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"PPC a strojov\u00e9 u\u010den\u00ed: Kde ur\u010d\u00edme hranici automatizace?","item":"https:\/\/www.sabisro.cz\/ppc-a-strojove-uceni-kde-urcime-hranici-automatizace\/#breadcrumbitem"}]}]